As part of the creative team at an award-winning integrated marketing agency, I crafted brand tone of voice for financial services, further education, the cultural sector, health and fitness and beyond. I've worked at every stage of the process, from 'big idea' thinking to platform-tailored social content and SEO optimisation.
From devising a new identity for the city of Sheffield to creating an unforgettable live social media moment for first direct, I've helped bring complex projects to life with a combination of creative flair and technical precision.
first direct | Center Parcs | HSBC | Jet2 | The University of Sunderland | the University of Nottingham | Sheffield City Council | Zen Internet | happierwindows.com | MINDBODY | FiveAndCo | Equal Experts | Manchester Private Hospital
I am the copywriter for Uskees, a slow fashion brand with an emphasis on menswear.
I crafted a tone of voice for the brand which has been rolled out across social, digital, product packaging, comms and events.


Manchester Private Hospital are one of the most state-of-the-art facilities for plastic surgery in the country. I helped convey their expertise and professionalism across their website, to boost their rankings and attract new clients.
FiveAndCo. partner with teams in the health sector to radically improve how they work together. I helped create a professional, inspiring and impactful tone of voice for their website and Knowledge Hub articles.
